- Easiest email client for mac how to#
- Easiest email client for mac for mac#
- Easiest email client for mac plus#
In the desktop Outlook client with Office365 on Mac, the fallback appeared. This isn’t intuitive and may cause friction for your subscribers. Easiest email client for mac for mac#
In the desktop Outlook 2016 for Mac email client, the video appeared with the controls, but did not play the video unless you right-clicked and chose play. We tested it in Outlook for Mac with varying results: The best support for video in email is on iOS, Apple Mail, Samsung Mail, and Thunderbird. Here’s what email client support currently looks like:Īs you can see, that’s a lot of places where video is not supported. Unfortunately, support for embedded video is limited. And make sure your audience can even play your video in their emails. Make sure you have good video content that addresses a need your subscribers have. Other tests showed a significantly smaller increase over the non-video email.ĭon’t just add a video for adding a video’s sake. 
Wistia’s test spanned several emails, and their 40.83% increase in click-through rate was only for one of their emails. And does that format make sense for your message? But you’ve got to make sure the video content you’re sending is content your subscribers are interested in. What’s the goal of your email? If you just want to increase engagement, video may help you.
Show how your products or services work. ( Campaign Monitor)īut still, why do you want to include a video? Videos can be an effective way to: You can decrease your unsubscribe rates with video by as much as 26%. Click-through rates increased almost 41% when Wistia included a video thumbnail in their email. Including the word “video” in your subject line can increase open rates up to 19%. And even just the idea of video is powerful: People want to watch videos, which gives video power. Share this on Twitter Increase engagement Yet, less than 17% of our State of Email respondents said they used an interactive element in their emails. 91% of consumers prefer interactive and visual content over traditional, text-based, or static media according to our State of Email report. The first question I always ask is, “Why do you want to have a video?” Most marketers agree that video is powerful. The pros & cons: Do emails with video work? Easiest email client for mac how to#
So let’s dive into the pros and cons, how to fake it, how to actually embed a real video in your email, and some examples you can take inspiration from. Email has so many things to consider that every question raises more questions.
Which seems like the go-to answer for all things email. But can you actually put video in email? And should you? It depends.
After all, video seems like a great way to up the subscriber experience. “Can we put video in email?” This question has come up a lot over the years, and we still hear it from time to time.
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